Customer Experience Management (CEM)

Digital Experience Changes Everything

Provided by IBM

Category Customer Experience Management (CEM)

Type Analyst Report

Length 12

Publish Date November 11 2016

Date posted August 21 2017

Overview

A business that fails to offer great customer experiences is a business in trouble. Consumer expectations are now at an all-time high and in order to drive customer loyalty and satisfaction, marketing and technology partners have started teaming up to develop new approaches to engagement. This report discusses the results from a Forrester survey into customer expectations and highlights how developers and marketers are working together to provide customers with exceptional digital experiences.

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