Customer Experience Management (CEM)

Digital Experience Changes Everything

Provided by IBM

Category Customer Experience Management (CEM)

Type Analyst Report

Length 12

Publish Date November 11 2016

Date posted August 21 2017

Overview

A business that fails to offer great customer experiences is a business in trouble. Consumer expectations are now at an all-time high and in order to drive customer loyalty and satisfaction, marketing and technology partners have started teaming up to develop new approaches to engagement. This report discusses the results from a Forrester survey into customer expectations and highlights how developers and marketers are working together to provide customers with exceptional digital experiences.

Recommended for You

dan2

US ‘hacking back’ law could create a cyber wild west of vigilantism

Dan Swinhoe casts a critical eye on the future

kathryn-cave

A c-suite guide to blockchain 2018

Kathryn Cave looks at the big trends in global tech

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

images

Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.

images

Poll

If it were legal, would your organization hack back?