Customer Experience Management (CEM)

Get a Competitive Edge with Notifications

Provided by Twilio

Category Customer Experience Management (CEM)

Type White Paper

Length 10

Publish Date July 29 2016

Date posted August 25 2017


Proactive alerts and notifications are an easy way to provide users with valuable, time-sensitive information. From the parking meter’s timer to their children’s healthcare, notifications can have an outsized impact on not only the customer experience but on business profitability as well.  That's why companies start using mobile messaging to solve the customer communication problems - Dell uses SMS notifications to resolve payment issues, Uber utilizations push notifications to deliver ETA alerts for customers, and Box’s SMS for 2FA ensures user-friendly but robust security. This paper looks at the value of notifications for both the customer and the business, and provides best practices on how to execute them.

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