Customer Experience Management (CEM)

Get a Competitive Edge with Notifications

Provided by Twilio

Category Customer Experience Management (CEM)

Type White Paper

Length 10

Publish Date July 29 2016

Date posted August 25 2017


Proactive alerts and notifications are an easy way to provide users with valuable, time-sensitive information. From the parking meter’s timer to their children’s healthcare, notifications can have an outsized impact on not only the customer experience but on business profitability as well.  That's why companies start using mobile messaging to solve the customer communication problems - Dell uses SMS notifications to resolve payment issues, Uber utilizations push notifications to deliver ETA alerts for customers, and Box’s SMS for 2FA ensures user-friendly but robust security. This paper looks at the value of notifications for both the customer and the business, and provides best practices on how to execute them.

Recommended for You


Everything you need to know about… Tech Careers

IDG Connect tackles the tech stories that matter to you


What you need to know about cryptocurrencies

Kathryn Cave looks at the big trends in global tech


What we know and don’t know about digital transformation

Martin Veitch's inside track on today’s tech trends

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.


Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.



Will Kotlin overtake Java as the most popular Android programming language in 2018?