Customer Experience Management (CEM)

How to Improve Customer Engagement Across the Lifecycle from Anonymous to Known

Provided by RedPoint

Category Customer Experience Management (CEM)

Type Webinar

Length 1

Publish Date September 08 2017

Date posted September 08 2017

Overview

Organizations looking to provide relevant and contextual experiences across the customer lifecycle must have a solid understanding of their customers from anonymous to known. Those who are able to effectively manage the wide variety of data sources required to drive these experiences are being rewarded with higher response rates and revenue attribution. The convergence of martech and ad tech now provides this opportunity. Join guest speaker David Daniels, CEO and Founder of the Relevancy Group and Patrick Tripp, VP of Product Strategy at RedPoint Global to learn how to bridge customer insights and extend audiences across digital and traditional channels. Join the live webinar to learn:

• Research from the Relevancy Group that shows key marketing priorities as it pertains to customer identity

• The role that Customer Engagement Hubs play and the key differences and synergies with Data Management Platforms (DMPs)

• Solution strategies and tactics that will help marketers address the convergence of martech and adtech for optimized engagement

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