Customer Experience Management (CEM)

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Provided by OpenText

Category Customer Experience Management (CEM)

Type White Paper

Length 14

Publish Date September 26 2017

Date posted September 26 2017

Overview

As enterprises start to realize the necessity of putting the customer journey at the heart of their business strategy, the role of customer communications in determining customer lifetime value becomes even more important. This InfoTrends paper looks at how Customer Communications Management (CCM) aids the customer journey and helps to maximize customer value, and also discusses the importance of Customer Experience and analytics in this process.

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