CRM Software

Move Over Account- and Persona Based Marketing: Job-based Marketing is here.

Provided by OpenText

Category CRM Software

Type Analyst Report

Length 5

Publish Date September 26 2017

Date posted September 26 2017


A Jobs-based marketing strategy allows marketers to tailor messaging maximizes the likelihood that stakeholders will receive information that best addresses their needs. This Aberdeen Group paper introduces the concept of job-based marketing and shows how it differs from account and persona-based marketing, and highlights how it helps modern marketers achieve better results.

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