Business Process Automation

To Keep the Customer, Keep the Customer Connected

Provided by OpenText

Category Business Process Automation

Type White Paper

Length 9

Publish Date September 27 2017

Date posted September 27 2017


One of the most important tasks for any enterprise to do is to remain connected to their customers and assure them of the most rewarding and enjoyable customer experience. But when you start to scale to larger customer communities it becomes impractical to hand-craft custom communications for each customer, which is when Customer Experience Management (CEM) becomes crucial to your success. This paper looks at the role Customer Experience Management (CEM) in delivering an enjoyable digital customer experience at scale.

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