Customer Service

Looking for Customer Feedback in All the Right Places

Provided by OpenText

Category Customer Service

Type Analyst Report

Length 10

Publish Date September 27 2017

Date posted September 27 2017


Many customers today now possess better technology than customer service staff, who often rely on creaky, outdated CRM systems. To be effective, contact centers must meet the customer’s digital power with their own. As traditional techniques for gathering customer feedback decline, leveraging customer feedback in the right way becomes increasingly important. This Digital Clarity Group paper looks at drawbacks of traditional customer feedback methods, and looks at how to adopt a more proactive approach.

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