Customer Data Management

Managing the Connected Customer Experience

Provided by OpenText

Category Customer Data Management

Type White Paper

Length 9

Publish Date September 27 2017

Date posted September 27 2017

Overview

To succeed in today’s hyper-connected environment and meet customers’ ever-rising expectations, you must blend your digitized presence with real-world activities. And digital assets – including photos, videos, and other types of rich media – are essential elements for building these connected customer experiences, all of which need managing. This Bock & Company report looks at the role and importance of Digital Asset Management (DAM) in delivering a quality multi-channel Customer Experience (CX).

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