Business Intelligence

The Forrester Wave: Digital Intelligence Platforms, Q2 2017

Provided by Adobe

Category Business Intelligence

Type Analyst Report

Length 18

Publish Date April 04 2017

Date posted September 29 2017

Overview

The habit of piecemeal purchasing of digital analytics and optimization technologies in isolation for use by different teams (e.g., marketing, product management, and customer support) stymies attempts to track and keep up with the customer at scale across all digital touchpoints. Enterprises and their vendors are now starting the move toward consolidated technology platforms. This Forrester Wave report evaluates the Digital Intelligence Platforms market, including the major players and innovators, and how the market has evolved in recent years.

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