Customer Experience Management (CEM)

Maximising Moments of Truth

Provided by SAS

Category Customer Experience Management (CEM)

Type White Paper

Length 17

Publish Date October 06 2017

Date posted October 09 2017

Overview

Understanding and improving customer interactions has become a key focus for organisations, allowing them to foster more meaningful relationships and promote consumer loyalty. Digital technologies have helped organisations to recognise the potential of connecting with customers in a personable way at scale and as Big Data platforms continue to emerge, businesses are now in possession of a treasure trove of consumer information that can help drive future innovation. This paper discusses the importance of offering unique, personalised marketing to your customers to help drive meaningful, real-time interactions.

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