Customer Experience Management (CEM)

Real-Time Personalisation: The Next Level of Customer Engagement

Provided by IBM

Category Customer Experience Management (CEM)

Type White Paper

Length 12

Publish Date October 13 2017

Date posted October 16 2017

Overview

Rising customer expectations mean that organisations need to start rolling out personalised marketing strategies if they want to foster brand loyalty from consumers. Customers now expect their engagements with companies to be both relevant and tailored to their needs and interests however, implementing such a strategy is not without its challenges. This paper looks at the steps you need to take to provide your customers with real-time personalisation to help your organisation improve customer relationships and capitalise on marketing opportunities.

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