Master Data Management

Ovum Whitepaper: Strategic Value of Data for Attracting and Retaining Customers

Provided by Informatica

Category Master Data Management

Type White Paper

Length 17

Publish Date November 12 2009

Date posted June 25 2010

Overview

Find out why data matters in acquiring and retaining customers, which rules to use for integrating and managing customer data, and how to evaluate data integration technology to deliver the right customer data to the right people at the right time.

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