Customer Information Management

From Data to Insights to Opportunities

Provided by IBM

Category Customer Information Management

Type White Paper

Length 9

Publish Date August 03 2017

Date posted November 09 2017

Overview

Customer analytics have long been considered vital for organisations to help drive innovation and improve consumer experience. However, over the past decade business has changed dramatically and the analytics tools many organisations rely on have failed to keep pace. This paper reviews three key challenges presented by current customer analytics and demonstrates the tools you need to unlock new analytical opportunities.

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