Business IT Alignment

Data-Driven Marketing: How to Use Data Correctly and Drive Growth

Provided by Progress Software

Category Business IT Alignment

Type E-Book

Length 27

Publish Date July 18 2016

Date posted January 25 2018


Marketing can no longer be a shotgun model—spending money to broadcast a message, converting a fraction of the impressions, then re-investing profits into further broadcasting. The new model involves technological innovation combined with targeted spending and executed to maximize precision and drive growth. This guide provides an introduction to the theoretical components, technological principles, and overarching process needed for a data-driven approach to marketing.

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