Business IT Alignment

Data-Driven Marketing: How to Use Data Correctly and Drive Growth

Provided by Progress Software

Category Business IT Alignment

Type E-Book

Length 27

Publish Date July 18 2016

Date posted January 25 2018

Overview

Marketing can no longer be a shotgun model—spending money to broadcast a message, converting a fraction of the impressions, then re-investing profits into further broadcasting. The new model involves technological innovation combined with targeted spending and executed to maximize precision and drive growth. This guide provides an introduction to the theoretical components, technological principles, and overarching process needed for a data-driven approach to marketing.

Recommended for You

dan2

US ‘hacking back’ law could create a cyber wild west of vigilantism

Dan Swinhoe casts a critical eye on the future

kathryn-cave

A c-suite guide to blockchain 2018

Kathryn Cave looks at the big trends in global tech

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

images

Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.

images

Poll

If it were legal, would your organization hack back?