Digital Transformation

Can Virtual Experiences Replace Reality?

Provided by Oracle

Category Digital Transformation

Type Analyst Report

Length 19

Publish Date November 23 2017

Date posted February 26 2018


As the world we live in becomes increasingly digital, brands are under growing pressure to deliver flawless and engaging digital experiences at the convenience of the customer. As a result, businesses have started to synchronize everything from their marketing, sales and service functions to ensure consumers are presented with a consistent and positive experience at every stage of the buying journey. This report explores how the growth of digital and mobile technology has reshaped the customer behavior and their relationships with brands.

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