Digital Transformation

Building a digital transformation strategy

Provided by Infor

Category Digital Transformation

Type White Paper

Length 7

Publish Date March 07 2018

Date posted March 07 2018


In the current hypercompetitive business environment, it’s not enough to automate processes and increase
efficiency. To succeed, companies need to differentiate themselves from their competitors. But with the growth of
digitally savvy customers who expect more from every transaction, it’s becoming increasingly difficult to
differentiate on product alone. Customers are demanding a more personal, service-oriented approach from the
companies with which they do business, and the bar continues to be reset at higher and higher levels. To meet
this demand, and stay competitive, companies need to move from a transaction-based model to more value-based
interactions. This means putting the experience first.
Increasingly, companies are turning to digital transformation to help them stand out in markets, both old and new,
by differentiating in new and often unexpected ways. By making connections at the brand level, they can create
experiences that customers and employees alike find compelling—and in some cases, forever change the way
business gets done.

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