Analytics Software

Define Analytics: The changing role of BI’s favorite catch-all term

Provided by Tableau Software

Category Analytics Software

Type White Paper

Length 13

Publish Date May 10 2017

Date posted March 26 2018


Data is not a new phenomenon in business however, actioning insights in real-time is, with organizations analyzing information within minutes to drive better business decisions. Leveraging data is now a must for every company but, with terms like analytics, data analysis, business analytics, data discovery and visualization increasingly becoming part of everyday business-speak, it can be difficult to understand where to start with them. This white paper explores the key terms and phrases that define analytics today, outlining the features of a successful platform so you can put your data to work.

Recommended for You


Programming languages to avoid learning in 2018

Dan Swinhoe casts a critical eye on the future


A c-suite guide to blockchain 2018

Kathryn Cave looks at the big trends in global tech

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.


Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.



Should the government regulate Artificial Intelligence?