To successfully harness organizational data to business goals and manage data and data-driven applications so they deliver business value, enterprises need a comprehensive approach to managing data throughout its life cycle. Integrated Data Management is an approach that can deliver those benefits. It helps enable organizations to manage enterprise application data-from requirements to retirement-across diverse environments. The benefits of such a solution include improved manageability, optimized performance, improved data privacy and protection and improved alignment-across IT roles and between business units and IT. It also helps enterprises control data management costs, reduce risks and maximize the performance of data-driven applications.