ecommerce Software

New eCommerce market drivers: remote widget technology

Provided by IBM

Category ecommerce Software

Type White Paper

Length 8

Publish Date September 01 2010

Date posted January 21 2011

Overview

According to the IBM Global CEO Study, nine out of 10 CEOs are focused on getting closer to their customer. However, the proliferation of new digital mediums, interaction models and touch points has fragmented the customer journey, making it more difficult to connect with customers. Customers no longer start their search on a company's website or even a search engine. Now, they look for their friends' opinions on social networks, or scour the web for reviews to validate their purchases. Because of today's fragmented brand experience, it is imperative for marketers to propagate their message where their current and potential customers are spending time.

In this whitepaper, we will take an in-depth look at the new market drivers for remote widget technology and understand how they can be used to enable commerce everywhere. We will also look at the built-in widgets provided in IBM® WebSphere® Commerce.

 

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