E-Commerce Solutions

Social Commerce Defined

Provided by IBM

Category E-Commerce Solutions

Type White Paper

Length 12

Publish Date November 01 2009

Date posted February 01 2011

Overview

Social Commerce is a new phenomenon that has taken the e-commerce world by storm. Unlike many technologies to emerge over the years, social commerce has had a rapid adoption. A few years ago, Facebook, Twitter, YouTube and LinkedIn were not common terms in our vocabulary. Few could have predicted how pervasive the social technologies have become not only online, but also in our daily lives.

This whitepaper will focus on the definition of Social Commerce, the benefits of social commerce to retailers, the different components and how IBM has enabled Social Commerce in WebSphere® Commerce Version 7.0.

 

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