Customer Experience Management (CEM)

Use IT to Deliver a Superior Customer Experience – And Beat the Competition

Provided by Adobe

Category Customer Experience Management (CEM)

Type Analyst Report

Length 4

Publish Date November 02 2010

Date posted June 03 2011

Overview

Retaining customers and attracting new ones have always been critical to business survival. In today's global economy, these factors are more important than ever. This report reveals the results of a recent survey in which CIOs discuss how to create a compelling customer experience. Discover how automation and self-service applications are helping organizations deliver superior customer experiences in order to beat the competition.

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