Social Media Marketing

Bridging the great divide

Provided by Alcatel-Lucent

Category Social Media Marketing

Type White Paper

Length 10

Publish Date March 25 2011

Date posted August 11 2011

Overview

Today a new strategy is required to integrate social media operations with customer service. This is important to best address the myriad reasons why people use social channels to research, advocate, or attack your brand. Data integration can mean great promise to organizations that seize its opportunity - and enormous peril for those that don't. This white paper reveals all.

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