Social Media Marketing

Bridging the great divide

Provided by Alcatel-Lucent

Category Social Media Marketing

Type White Paper

Length 10

Publish Date March 25 2011

Date posted August 11 2011


Today a new strategy is required to integrate social media operations with customer service. This is important to best address the myriad reasons why people use social channels to research, advocate, or attack your brand. Data integration can mean great promise to organizations that seize its opportunity - and enormous peril for those that don't. This white paper reveals all.

Recommended for You


Everything you need to know about… Tech Careers

IDG Connect tackles the tech stories that matter to you


Blockchain For Dummies: What you really need to know

Kathryn Cave looks at the big trends in global tech


What we know and don’t know about digital transformation

Martin Veitch's inside track on today’s tech trends

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.


Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.



Should companies have Bitcoins on hand in preparation for a Ransomware attack?