Customer Experience Management (CEM)

The 21st Century CMO: How Digital Marketing is Driving Organization Transformation

Provided by Adobe

Category Customer Experience Management (CEM)

Type White Paper

Length 5

Publish Date March 10 2011

Date posted August 25 2011

Overview

Today's chief marketing officers (CMOs) now have a broad set of tools to improve customer experiences and ultimately drive revenue for their company. This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. Read more to learn how next-generation web content management solutions can help CMOs overcome digital marketing challenges.

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