Web Content Management

Multichannel Customer Engagement

Provided by Adobe

Category Web Content Management

Type White Paper

Length 6

Publish Date April 08 2011

Date posted August 25 2011

Overview

Multichannel marketing (MCM) is a marketing strategy you cannot afford to ignore. In today's environment, customers are using multichannel shopping (a combination of online and offline methods) to buy a product. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help you achieve your MCM goals.

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