Web Content Management

Multichannel Customer Engagement

Provided by Adobe

Category Web Content Management

Type White Paper

Length 6

Publish Date April 08 2011

Date posted August 25 2011


Multichannel marketing (MCM) is a marketing strategy you cannot afford to ignore. In today's environment, customers are using multichannel shopping (a combination of online and offline methods) to buy a product. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help you achieve your MCM goals.

Recommended for You


Why does China spot security vulnerabilities quicker than the US?

Phil Muncaster reports on China and beyond


Everything you need to know about... Blockchain

IDG Connect tackles the tech stories that matter to you


What will be the single biggest security threat of 2018?

Kathryn Cave looks at the big trends in global tech

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.


Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.



Will Kotlin overtake Java as the most popular Android programming language in 2018?