Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing US Digital Media Consumption Habits
Provided by ComScore
Category Mobile Device Management
Type White Paper
Length 33
Publish Date October 10 2011
Date posted October 13 2011
Overview
The popularity of mobile phones has driven the uptake of new mobile devices such as smartphones, tablets and netbooks. This has had a significant impact in the digital media we consume, as well as how we consume it. This report examines the reach of the ‘digital omnivore’ trend and explains how mobile devices are changing the media landscape forever.
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