Analytics Software

Five Steps to Improving Business Performance Through Customer Intimacy

Provided by IBM

Category Analytics Software

Type White Paper

Length 12

Publish Date October 29 2010

Date posted November 13 2011


Business success today requires a new depth of customer insight. The ability to segment and tailor offerings to precisely match the needs of customers is a strategic imperative that can significantly impact a company's bottom line. Read this white paper to learn five practical steps your company can take to achieve customer intimacy: 1. Plan your goals, methodology and metrics; 2. Capture the right customer information, including structured and unstructured data; 3. Predict customer behaviors; 4. Act on these insights with relevant, timely offers to optimize the predicted outcome; and 4. Expand successes into other areas.

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