Analytics Software

Five Predictive Imperatives for Maximizing Customer Value

Provided by IBM

Category Analytics Software

Type White Paper

Length 16

Publish Date December 17 2010

Date posted November 13 2011

Overview

Most CRM systems rely on historical analytics that provide a "rear-view mirror" of your customer relationships, offering little support for the decisions that shape the future. With predictive analytics, you can meet your customers' evolving needs with forward-looking insights that anticipate changes in customer attitudes, preferences, and actions. This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.

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