Customer Experience Management (CEM)

Customer Lifetime Value for IT

Provided by IBM

Category Customer Experience Management (CEM)

Type Video

Length

Publish Date October 26 2011

Date posted January 30 2012

Overview

With technology underpinning much of the customer experience, IT and marketing must adopt new technologies to innovate and grow revenues. Watch the video to learn how IBM SPSS Predictive Analytics enables marketers while reducing the burden on IT.

Recommended for You

silhouette

Which Enterprise Password Managers work the best?

IDG Connect tackles the tech stories that matter to you

kathryn-cave

The IoT “time bomb” report: 49 security experts share their views

Kathryn Cave looks at the big trends in global tech

phil-muncaster

China’s Cybersecurity Law: Game over for foreign firms?

Phil Muncaster reports on China and beyond

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

images

Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.

images

Poll

Should companies have Bitcoins on hand in preparation for a Ransomware attack?