Customer Experience Management (CEM)

Customer Lifetime Value for IT

Provided by IBM

Category Customer Experience Management (CEM)

Type Video

Length

Publish Date October 26 2011

Date posted January 30 2012

Overview

With technology underpinning much of the customer experience, IT and marketing must adopt new technologies to innovate and grow revenues. Watch the video to learn how IBM SPSS Predictive Analytics enables marketers while reducing the burden on IT.

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