A smarter approach to CRM: an IBM perspective

Provided by IBM

Category CRM

Type E-Book

Length 24

Publish Date October 07 2011

Date posted January 30 2012


With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers' terms.

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