Master Data Management

Why CIOs Need to Take Control of Customer Data

Provided by Informatica

Category Master Data Management

Type Analyst Report

Length 12

Publish Date March 24 2011

Date posted April 09 2012

Overview

This executive brief examines the business implications of un-integrated customer data and outlines how CIOs and other senior IT managers are ideally positioned to take control of customer data with data management technology.

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