More and more software companies are considering the addition of an analytics module to their product suite. This strategy has compelling business value-analytics can add 20% to 30% of top line revenue to your organization's top line. This represents your organization's best opportunity to add revenue and profit for both the short and long term.
But analytics provides critical value beyond just cross-selling. You are likely under pressure from customers who want more powerful insight into the inner workings of your application. As business intelligence becomes more pervasive in the business environment, all types of employees are aware of the powerful capabilities that are generally available. They expect you to provide historical insight, drill down dashboards, and ad hoc reporting. Additionally, your most sophisticated and most valuable customers are the ones most likely to make the loudest demands.
While adding an analytics offering is attractive for both positive and negative reasons, it also represents a new territory for those who have focused on their core product line. This white paper offers practical advice on how to plan for, build, and ultimately market an analytics product.