The CMO Files: Helen Tanner, Chainium
Human Resources

The CMO Files: Helen Tanner, Chainium

18-04-18-helen-tanner-chainium

Name:  Helen Tanner

Organization:  Chainium

Job title:  CMO

Location: Bristol, UK

 

 

  1. Where were you born and raised?       
    Southmead Hospital in Bristol, UK
  2. What was your first job?  
    I worked for the Met Office in a team responsible for servicing meteorological instruments on ocean buoys moored all around the UK. Part of my job involved working at sea, on mooring vessels, with Glaswegian all-male crews, in all weathers and being strapped to a buoy, miles offshore… a unique first job.
  3. What was the first product you got really excited about?     
    At Chainium, we’re creating the world’s first dual blockchain equity network. I believe we can use this to reinvent the global equity market and transform it from being out-dated, unfair and inefficient into being global, fast & decentralized. This is a once in a lifetime product opportunity. 
  4. Who has been the biggest influence on your career? 
    My Dad – he’s been my number one supporter, my number one criticizer, my number one challenger and my number one advocate. 
  5. What has been your greatest achievement? 
    Quitting the corporate world to set up my own business and achieving year 1 and 2 revenues within the first 6 months of launch.
  6. What has been your biggest mistake? 
    Implementing boom and bust recruitment and redundancy programs for a large corporate business. It was soul-destroying. Since leaving, I’ve done neither since. Leadership and recruitment should be far more responsible.
  7. What is your greatest strength? 
    Duracell bunny energy levels
  8. What is your biggest weakness? 
    Shortest ever attention span
  9. What do you think is the aspect of your role most neglected by peers?   
    Financials and numbers – marketing is all about data yet many marketers I’ve worked with focus on comms/brand/design. For me, marketing is all about understanding customer needs and delivering solutions for them. This should be data-driven.
  10. Which word or phrase is your mantra and which word or phrase makes you squirm? 
    Mantra = let’s do it. Squirm = let’s have a meeting about it.
  11. What makes you stressed? 
    Bureaucracy, inefficiency, duplication. It’s fortunate that I work for a start-up now as we don’t have time for that!
  12. What do you do to relax? 
    I work, I sail, I ski, I sunbathe, I drink wine, I watch Netflix.
  13. What is your favorite song? 
    Children of the revolution
  14. Which book taught you most? 
    Memoirs of a Geisha – taught me to dream big and hope… and explore Asia
  15. Do you have a team or sport that you follow? 
    Nope
  16. Which country would you like to work in? 
    Asia and US – Chainium is a European business today, but we’re going global later this year and Asia and US are our first targets.
  17. Which company do you think has the best marketing? 
    Uber and Airbnb have reinvented their markets and taken out all of the intermediaries, just like we plan to do with Chainium for the global equity market.
  18. What do you love most about your job? 
    The opportunity to make a difference and to work with a fantastic team to reinvent a centuries-old market using the latest technology.
  19. What is your favorite book? 
    I’m still searching for it… I love non-fiction. Currently reading ‘Talking to my daughter about the economy’ which explores history of capitalism including the birth of the equity market.
  20. What keeps you awake at night?  
    Everything. I’m an incurable insomniac. But this week, it’s managing the logistics of our Chainium on tour event program.

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