The CMO Files: Gil Levonai, Zerto
Human Resources

The CMO Files: Gil Levonai, Zerto



Name:  Gil Levonai

Organization: Zerto

Job title: CMO

Location: Boston, US


  1. Where were you born and raised?
    I was born in Tel Aviv, Israel and lived there most of my life. I did spend five years in Paris, France between ages 3-8 (which led me to hate cheese…)   
  2. What was your first job?
    My first professional job was weapon systems project manager for the Israeli Navy.
  3. What was the first product you got really excited about?
    Probably my ZX Spectrum (Google it…)
  4. Who has been the biggest influence on your career?
    Many people influence me all the time from many walks of life (bosses, professors, colleagues, employees, friends) - I can’t think of one more than many others
  5. What has been your greatest achievement?
    The company I work for now, Zerto. From starting as employee number five and owning marketing and product by myself, up to now where we are 700 employees. It’s awesome seeing how a PowerPoint forms into a real product that helps thousands of customers around the world.
  6. What has been your biggest mistake?
    Every day I think of things I would do differently, but it is much easier in hindsight. Mistakes are part of learning and growing.
  7. What is your greatest strength?
    Combining the big picture with the smaller details and being a marketer in this age!
  8. What is your biggest weakness?
    Probably time management
  9. What do you think is the aspect of your role most neglected by peers?
    Thinking of their audience in everything they do.
  10. Which word or phrase is your mantra and which word or phrase makes you squirm?
    Mantra – always be marketing. Squirm – “It’s not my job”.
  11. What makes you stressed?
    When I feel the team is not heading in the right direction
  12. What do you do to relax?
    Spend time with my wife, or ride my motorcycle (not enough of the latter…)
  13. What is your favorite song?
    U2 - “It’s a Beautiful Day”
  14. Which book taught you most?
    The ‘marketing bible’: Crossing the Chasm
  15. Do you have a team or sport that you follow?
    Since moving from Israel to the US, my hometown New England Patriots of course!
  16. Which country would you like to work in?
    After working in Israel and the US, I would love to work in Europe, maybe France or Netherlands.
  17. Which company do you think has the best marketing?
  18. What do you love most about your job?
    Working with the amazing team I work with
  19. What is your favorite book?
    Lifetime favorite - “Lord of the Rings” by J.R.R Tolkien
  20. What keeps you awake at night?
    I sleep well!


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