The CMO Files: Miles Kelly, OneLogin
Human Resources

The CMO Files: Miles Kelly, OneLogin

Name: Miles Kelly

Organization: OneLogin

Job title: CMO

Location: San Francisco, California

Miles Kelly is the Chief Marketing Officer at OneLogin where he focuses his attention on global brand, communications, demand and product marketing efforts. Born in Oceanside, New York, Kelly has an uncurbed enthusiasm for the role that creative action and innovation can have in propelling businesses forward. Prior to joining OneLogin, Kelly spent five years leading product and industry marketing at DocuSign, where he solidified the company’s position as a global SaaS standard.


Where were you born and raised? I was born in New York, but grew up in San Diego, California. I like to think I’m lucky to have had a taste of both coasts.

What was your first job? My very first job was a car washing business my sister and I started when I was 13. We weren’t that good, it lasted 2 weeks.

What was the first product you got really excited about? My first job in tech was with company named Pointcast, the desktop newscast. It was way ahead of its time and we were one of the first tech companies to attract over 1 million users. It debuted in 1996, not long after Netscape went public, right when the internet was really starting to take off. It didn’t last long, but it was an incredible experience.

Who has been the biggest influence on your career? Keith Krach, the Chairman and former CEO of DocuSign. Keith is the boldest leader I’ve ever had a chance to work for and I have learned a tremendous amount from him. He’s an incredible person.

What has been your greatest achievement? I played a lot of sports growing up and set a personal goal early on to compete in college at a reputable Division I school. I’m very proud to have earned the Harold J. Toso endowment baseball scholarship at Santa Clara University where I was a pitcher for 4 years. We even won the WCC championship my junior year for the first time in over 20 years. 

What has been your biggest mistake? Well I wouldn't call it a mistake as much as it may have been a missed opportunity... a close friend asked me to invest in Bitcoin in 2010 and I thought he was crazy. According to bitcoinregret.club, the $1000 investment would be worth over $113 million dollars today!

What is your greatest strength? Perseverance. If at first you don’t succeed...

What is your biggest weakness? Any kind of cheese, it’s definitely my guilty pleasure.

What do you think is the aspect of your role most neglected by peers? Mentoring. Being a CMO can be incredibly taxing with so much to do. Taking the time to truly coach up and coming talent takes extra effort, but it's very rewarding.

Which word or phrase is your mantra and which word or phrase makes you squirm? My Mantra - You can’t skip the hard part. My Squirm - It is what it is.

What makes you stressed? People who talk too much.

What do you do to relax? Walk my golden retriever, Lucky. She’s so pretty.

What is your favorite song? This is a tough one as I’m a huge music fan, but I’d have to say ‘Where the Streets Have No Name’ by U2. It gets me every time.

Which book taught you most? Crossing the Chasm - Geoffrey Moore, a true foundational handbook of tech.

Do you have a team or sport that you follow? The Golden State Warriors are easy to root for these days in basketball because they’re so good.  I’m also a fan of the Oakland Raiders american football team.

Which country would you like to work in? I love working in San Francisco here in the US. If I were to pick another country I’d say Ireland, there is a great tech scene there and my great- great- grandparents emigrated from Wexford.

Which company do you think has the best marketing? I’m fascinated by the subtlety of superior service and think it’s becoming a more important part of marketing than ever in today’s increasingly digital world. I think marketers in B2B technology can learn a lot from our peers in service industries. I love to visit Nordstrom, Michael Mina’s flagship restaurant up the street, and any Four Seasons property just to bask in the experience. 

What do you love most about your job? The pace and the fact that you are never finished. Marketing is a bit like life, it’s a journey, not a destination.

What is your favorite book? I loved the insights in Good to Great by Jim Collins. It’s probably the book I’ve re-read the most.

What keeps you awake at night? The same question: Am I doing enough?

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