Just don't call it 'Deep': AI in Latin American business
Artificial Intelligence

Just don't call it 'Deep': AI in Latin American business

CEOs in Latin America, as a group, are strong believers that Artificial Intelligence (AI) technology will have genuinely revolutionary effects. The recent 22nd Annual Global CEO Survey by PwC put this question to its respondents, CEOs from around the world:

"How strongly do you agree/disagree that AI will have a larger impact on the world than the internet revolution?"

Some 46 per cent of Latin CEOs ticked "agree" to this, and another 19 per cent selected "strongly agree", as compared to 21 per cent for "disagree" and just 2 per cent choosing "strongly disagree".

By contrast, just 34 per cent of North American chief executives agreed and only 10 per cent strongly agreed: 35 per cent disagreed or strongly disagreed with the idea that AI will have greater effects than the internet. Western European business leaders took an intermediate position: almost as many strongly backed AI as in Latin America, but fewer ticked "agree" - just 38 per cent - and a third were sceptical.

AI has been in the headlines for years now, and it is seen by many as the next big step to be taken in the tech sector. Major data-driven organisations like Google, Facebook and Amazon are especially active in AI. They are facing pressure to handle their huge volumes of information more sensitively: recent furores following the US election, the Brexit vote and various terrorist atrocities have hit Facebook, and Google previously found itself with a significant new legal processing burden following the "right to be forgotten" court case in Europe. Amazon for its part needs to make its operations ever leaner and more efficient to stay ahead of the competition, nowhere more so than in Latin America with the likes of MercadoLibre giving the US-based giant a tough battle for every customer.

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Lewis Page

Lewis Page has been writing about technology across various industry sectors since the early noughties. He has a degree in engineering and is based in London.

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