North America: Tech is the pandemic answer but IT still clawing for cash

We examine our North American coronavirus research findings.

Recent IDG Connect research showed that IT leaders from North America were more a lot more likely to highlight budgets as their biggest lockdown challenge than anywhere else in the world. Why is it all about the money in North America?

The pandemic may have hit Google ad revenue hard but big - and innovative - technology solutions still provide ways to manage crisis. These come via surveillance, data management - covering everything from people to poop - and a raft of new techniques which often have to piggyback on the substantial reach of giants like Apple and Google.

There has always been a stark divide between IT and tech, yet this crisis may have made it more pronounced, in North America at least. Recent research comments showed that some IT leaders in Asia were talking about open budgets to tackle the fallout from the pandemic, while in North America lack of cash was biggest hinderance cited. Here are some thoughts on why this might that be.

Lack of safety valve

Many big companies with a global presence are headquartered out of North America where all budgets are set. This makes them the source of the budget with no hope of getting more from elsewhere. For smaller regional markets the feeling is often that money is being distributed by a bigger force and there is always the possibility of more for an emergency. This is not necessarily the case for North America.

Less budget controlled outside IT

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