The CMO Files: Frederic Moraillon, Vice-President, Marketing & ECG, APJ, Akamai Technologies Pte Ltd

Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'...

  Name:  Frederic Moraillon

  Organisation: Akamai Technologies Pte Ltd

  Job title: Vice-President, Marketing & ECG, APJ

  Location: Singapore





(1)           Where were you born and raised?





(2)           What was your first job?
Selling newspapers in Paris.



(3)           What was the first product you got really excited about?
A list of Agro research labs in the US that I sold to French companies. I spent the summer typing it into a product.


(4)           Who has been the biggest influence on your career?
An ex-boss who showed me that I was worth far more than I was paid.




(5)           What has been your greatest achievement?
Starting the marketing department of a Tech company and integrating it with sales.


(6)           What has been your biggest mistake?
Believing that most people have your interests at heart.




(7)           What is your greatest strength?
Revenue-based thinking.



(8)           What is your biggest weakness?


(9)           What do you think is the aspect of your role most neglected by peers?
The integration of ROI and brand awareness.




(10)       Which word or phrase is your mantra and which word or phrase makes you squirm?
1. Mantra: Learn all, question all
2. Squirm: ‘To be honest…'


(11)       What makes you stressed?
Not being aware of something I should be aware of.




(12)       What do you do to relax?
Martial arts.


(13)       What is your favourite song?
Strawberry Fields by The Beatles.



(14)       Which book taught you most?
Haven't read it yet.




(15)       Do you have a team or sport that you follow?
Extreme sports.


(16)       Which country would you like to work in?
The one I'm in.




(17)       Which company do you think has the best marketing?
Microsoft back then. Apple is good.


(18)       What do you love most about your job?
The people, the challenges, the results.



(19)       What is your favourite book?
Still haven't read it.



(20)       What keeps you awake at night?
Running out of revenue opportunities.