If people don't want connected homes, will companies remove the choice?

EY says people aren’t interested in connected homes. LG says all its products will be connected.

Companies showing off at CES might be tripping over themselves to make every household appliance smart, voice activated, and connected, but it seems little has been done to convince consumers that they are actually worthwhile.

According to EY’s Sizing up the smart home study, an average of only 1 in 5 UK households are likely to buy connected home technology over the next five years. 

Smart heating and smart security products were listed by the 2,500 people questioned as the ones they were most likely to purchase, but even then only a quarter of people said they would be likely to buy the technology. The least popular were smart fridges, washer/dryers, or ovens, with just 14% of people saying they were likely to buy such products.

Unsurprisingly, EY suggest “young, affluent, and tech-savvy” people are more likely to show an interest in smart products than “older, lower-income households”: depending on the product, those EY classed as “tech-hungry digital devotees” were three to four times as likely buy connected home technologies as those it described as “functional, households”.

Perhaps eventually there won’t be much in the way of choice for consumers. At this year’s CES, LG promised/threatened to make all of its products Wi-Fi connected. If other appliance makers such as Samsung or Bosch adopt similar stances, people will be forced to join the connected consumer revolution, whether they want to or not.


Also read:
Smart homes: Nobody understands them, nobody’s willing to pay for them
Could smart meters drive connected home adoption?
Yonomi, Logitech & the future of connected homes