The CMO Files: Daniel Furch, Searchmetrics

"Realize when it is better to say ‘no’ to projects because of other constraints and priorities. It’s a very important part of the job (probably just as important for teams/ peers outside of marketing)."

Name: Daniel Furch

Organization: Searchmetrics

Job title: Director Marketing EMEA

Location: Berlin, Germany

Daniel Furch is Director Marketing EMEA at Searchmetrics, which provides a technology platform for search and content optimization. He is concerned with both the strategic direction and the execution of digital marketing campaigns for Searchmetrics across EMEA. As a data-driven marketing enthusiast, Furch is interested in analyses of search, content, social and/or PPC data to draw conclusions on market trends for (content) marketing purposes. Searchmetrics has over 100,000 users worldwide, including respected brands such as T-Mobile, eBay and Siemens.


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