Jitterbit All In For Cloud Hypergrowth

The Legacy vendors can’t do the Cloud, according to Jitterbit VP Andrew Leigh.

“I think there is a new way of doing business, and the Cloud represents that. If you think about how Salesforce changed CRM and Netsuite changed ERP, it’s the same way we're changing integration,” says Andrew Leigh, Jitterbit’s VP Product & Alliances.

At present Leigh says 80% of all enterprise data is sitting siloed in on-premise applications. Now the California-based company wants you to integrate all that data without learning to code or bothering the IT department.

From On-Premise to Hypergrowth & Latin America

Founded in 2004, the company has undergone quite a few changes as IT has transformed. “We were an on-premise solution for the first eight years of our existence, we've now moved it to be a full Cloud-based integration platform,” Leigh continues, reiterating the all-or-nothing view the company takes on being Cloud-based.

“We were Open Source the first three years, and then we moved to a client server model. We got a lot of innovation from the Open Source base, but in the end it was faster to grow the product and support our enterprise customers by going to a subscription model.”

And grow they have – in Q1 this year the company saw 100% growth from the quarter before. “We are in hypergrowth mode,” he explains “demand is so great that we're actually managing our growth to make sure we do it appropriately and still deliver customer success.”

Part of this is expanding overseas. Europe is a big focus – The Guardian newspaper just signed up - as is Asia and the Middle East. “We have a handful of customers in Latin America, and I'd like it to be more because there's a tremendous amount of business there. I'm hoping in Latin America, the same thing will happen in integration and applications that did in telecoms [i.e.,] they'll be able to skip a generation and go right to Cloud-based applications”

Legacy Vendors, Greenpeace and No Code

Leigh explains that people who try to custom code their integrations are “still the number one competitor we see out there”, but also repeatedly calls out the likes of Tibco on how they approach the Cloud. “They [legacy vendors] are talking like they're looking to move to the Cloud, but if you're moving you either have to go 100% all in, or you're not in the Cloud.”

“You're either all in like Netsuite, Salesforce or Jitterbit - single, multi-tenant Cloud platforms – or you’re a legacy vendor offering the false Cloud of hosted on-premise stacks.”

Leigh & Jitterbit are also fans of the concept of Green IT. This is so much so that they can boast Greenpeace as a customer. “The Cloud is a fraction of the footprint of on-premise software, and we're part of that cloud movement. When you look at running that big ESB stack from the likes of Tibco; you had to buy a bunch of hardware, servers, and databases, put them all together in some datacenter - in a facility you rent and you own and you manage and you guard - and then you've got to run that with cooling and electricity over a period of time, and it's just not an efficient model.”

How do Greenpeace reconcile using a service based on Amazon Web Services, as Jitterbit are, but then bash Amazon its recent Clicking Clean report? “They know we're on Amazon, I would say that Greenpeace look at somebody like an Amazon and says they can do better. I think the key is we can all do better - and Amazon is getting better, but if you compare the Amazon model to the on-premise model, that's night and day.”

Jitterbit as a company embrace the Consumerization of IT, and makes a big deal of its ‘No-Code’ approach to integration. “We believe the days of integration only being done by developers are changing. You should not have to write code to connect two systems in today's environment.  IT departments are overwhelmed, more and more it’s the IT department's responsibility to enable the business uses to do more and more on their own.”

“I think that everybody should understand the technology behind these solutions, but ultimately as a vendor our goal [is] to be able to abstract away that complexity and make it as simple as possible. Kids who are learning how to do Java, that's great - but we shouldn't force everybody to do Java script in their day to day lives.”