The CMO Files: Giulia Borracci, Kingston Technology

Get inside the minds of the world's top marketing professionals. In 20 questions we find out what they love most about their job... and what keeps them awake at night.

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Giulia Borracci

Organisation: Kingston Technology

Job title: PR and Social Media Manager

Location: Sunbury-on-Thames, Surrey, UK


  1. Where were you born and raised?
    Florence, Italy
  2. What was your first job?
    My first job was at the Italian Institute of Culture in Sydney.
  3. What was the first product you got really excited about?
    My first iPhone, Iife-changing especially when you travel a lot, I took it everywhere, and I still do!
  4. Who has been the biggest influence on your career?
    My first boss at the Italian Institute of Culture in Sydney. A strong, passionate woman, with the rare talent of sparking interests and inspiration in those around her.  
  5. What has been your greatest achievement?
    Moving to several countries and being able to call each of them home.
  6. What has been your biggest mistake?
  7. What is your greatest strength?
    My team :)
  8. What is your biggest weakness?
    Having only 24 hours per day
  9. What do you think is the aspect of your role most neglected by peers?
    The value of a face-to-face chat
  10. Which word or phrase is your mantra and which word or phrase makes you squirm?
    The first isn't really a mantra, it is the dream of a completely tipped-off to do list!

My pet peeve is: "I need it for yesterday".  

  1. What makes you stressed?
    A never ending unread inbox
  2. What do you do to relax?
    Travelling / reading
  3. What is your favourite song?
    Anything sung by Nina Simone
  4. Which book taught you most?
    I am a real bookworm, so it's difficult to pick just one book, but for a long time my favourite book has been the little prince.
  5. Do you have a team or sport that you follow?
  6. Which country would you like to work in?
    Having lived in Italy, Germany, Australia and the UK, I would consider any cool opportunities in different countries.
  7. Which company do you think has the best marketing?
    Coca Cola, because they created a whole new imagery
  8. What do you love most about your job?
    The variety of it!
  9. What is your favourite book?
    Again, too many! One book that I loved lately "The Corrections".
  10. What keeps you awake at night?
    My 2-year-old!