Typical 24: Matt Hebden, dyzio

What do working professionals really do all day?

IDG Connect is looking to speak to IT, business and marketing professionals across the spectrum to discover more about their very different, typical working days…


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Matt Hebden

Job title: CEO & co-Founder

Company: dyzio

Location: London, UK

Years’ experience: Too many! (22)


  1. What time do you reach the office each day?
    If I drop my son at school I get in around 9.45am, if not then 9.15am – depending on the joys of Southeastern Rail.
  2. Is your job varied?
    No day is ever the same. As the CEO of a small tech start-up, my job is split between marketing, sales, product planning / testing / feedback, and looking after all the commercial aspects of the business (fundraising, payroll, legal, finance etc.). But as the product launches, my days are becoming more focused on sales meetings and marketing.
  3. Is your job creative?
    Yes, in surprising ways. Although I’m not a designer, I work closely with our UX and design team to map out how our product, website and marketing should look. At dyzio, we encourage everyone in the team to share and deliver the creative ideas that push our business forward. I’ve also become the de-facto copy writer – although I’m not sure this is one of my strong suits!
  4. What do you spend the majority of your time doing?
    Writing. Be it writing blog posts, copy for the product or website, sales decks, presentations or responding to emails or social media. Right now, marketing execution is priority – so increasingly my time is being dedicated to running marketing trials and driving customer engagement on our platform.
  5. Do you personalise your desk?
    Hmm, not really. I have a bunch of business books propping up my monitor, a printer and a load of files, papers, pens etc. You will always find my MacBook, mobile and headphones in prime position.
  6. Would you describe yourself as creative?
    Less so at work, but I studied art and fashion at school and university and still love getting pulled into one of my kids’ school projects and getting the chance to dust off the paint brushes and pastels.
  7. Do you have any quirky daily rituals?
    I’ve tried a number of daily rituals like journaling, but I’ve discovered that what really keeps me ticking is regular exercise. Most days, at 6 a.m. I go out for a run with our dog (Pepper) and I do some basic stretches and exercises before bed – trying to keep my body in some sort of shape, so I can keep running.
  8. Do you tend to work on your own or with colleagues?
    It’s 50/50 – half my time is spent working with the team on product development and the other half I’m out meeting potential customers or working on our marketing plans.
  9. How many hours on average do you work a day?
    12 hours a day on average – plus 6-8 hours over the weekend.
  10. Roughly how much time do you spend each day on email? Taking calls? In meetings?
    We use Slack for internal comms, so I spend a lot of time reading emails (that I’ve subscribed to) but only an hour a day responding to them. Calls take up maybe an hour a day and I usually spend 1-3 hours a day in meetings, depending on my schedule.
  11. Do you use social media much for work?
    Yes, but I’m no expert. We use social media to promote our business (Twitter / Facebook / LinkedIn etc.) and use these and other channels to promote our blog.
  12. What do you enjoy most about your work?
    Seeing our small team strive to do great things – we’re all learning and growing together.
  13. What type of music (if any) do you listen to at work?
    I always have my headphones on when writing – so most of the day! My music taste ranges from Orbital, to London Grammar, to Twenty One Pilots, to The Cure, to Foo Fighters. The more I need to concentrate, the more chilled the music.
  14. What do you do for lunch?
    Almost every day is lunch at my desk – which could be Thai from the food market, or soup, or a sandwich. Once or twice a month my co-Founder (Laurie) and I catch-up over a pint and burger (healthy, I know).
  15. Do you socialise with work colleagues?
    Yes. Both Laurie and I have kids and live out of town, so face the long commute home, but we try to get out as a team once a month (bowling, indoor golf, climbing…) and grab a beer or two a couple of times a month.
  16. Are there any tasks (through your career) you’ve been especially glad to get rid of?
    I’m not a big fan of spreadsheets – so modelling, reporting, financials etc. Very happy to hand them over to someone more talented and qualified than me, to support in this area.
  17. What is your last task of your day?
    Ensure any customer queries are answered.
  18. How do you like to relax after work?
    Time with my kids or reading, playing the guitar (badly), Xbox or catch-up with my wife over a glass of wine and TV.
  19. Do you keep checking email through the evening?
    Depends what’s happening at work. I often work in the evenings at home, so I see and respond to any emails when they come in.
  20. Do you take work projects home with you?
    Yes, always. I often work into the night and at the weekend. But then we’re a new start-up – so it’s to be expected and hopefully it’s not forever.
  21. What would you say to your 20-year old self?
    Pick one or two things and dedicate time to become world class at them – whether in work or personally. I also met my wife at 19 (26 years ago!) – so I’d say, things are going to work out fine, be positive, be happy!
  22. If you could try out any job for a day, what would you choose?
    I always wanted to be ski instructor – or a dolphin trainer.
  23. What device did you use to answer these questions?
    MacBook Air.
  24. Do you use your own personal device for work?
    The company owns the laptop but I use my own mobile and iPad.