Listicle: Top ten of Wearable Tech Show London

The booths with the shortest queues get looked on most favourably.

Here’s 10 booths from this year’s Wearable Tech Show that had short queues, fancy demos and let me have a play with fancy gizmos.

Health & Fitness:

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Ducere Technologies

We covered Ducere last year; an Indian smart shoe creator trying to mix fashion, fitness and vibration. Linked to Google Maps via your phone, each shoe buzzes to let you know which way to run. Could these be the Air Jordans of the smart footwear world?

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Featured on both Dragon’s Den and IDG Connect, Glofaster is a smart light up jacket for fitness freaks who think Tron’s fashion sense was bang on the money. The jacket syncs with your phone to provide live data on your heart rate and other things runners care about. Glofaster founder and former Marine Simon Weatherall gave some interesting advice on creating your own wearable tech too.

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As someone whose idea of fitness involves a game of football once a week followed by a swift pint or two, there’s little chance I will ever actually buy a fitness band, but if I did, it might be the Atlas wristband. Measures the usual fitness data but comes with a screen, meaning you don’t have to check your phone for the latest info on how unfit you are.


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Burg smartwatches are standalone devices from Holland that come in a variety of styles and gawdy colours. Bright orange was the general theme at this year’s show. Nice looking OS has an air of Window’s Tiles about it.

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In its Activité device, French company Withings has created an elegant watch loaded with fitness tracking features. One of the few watches that completely avoids the usual tech-watch faux pas of looking horrible.

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Going for the classy fashion crowd, US-based Martian combines traditional watches with smart notifications & voice commands. Partnering with the likes of Guess Watches to provide their technology to a wider audience.

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Another company trying to combine traditional horology and smart notifications, these timepieces look pretty nice.


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Draw and Code

A Liverpool-based startup interested in the content of AR more than the technology, Draw and Code combine artwork (mostly from local artists so far) and adds animation, creating, in essence, AR GIFs. Easily the smoothest and nicest looking AR demo on show, and hoping to have some features in big galleries soon.

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Not only on this list for having the nicest leather sofas at the conference, Zappar had the most toys as well. Zappar uses one small app, activated by the company’s logo in much the same way as QR codes. From kids’ books and t-shirts to showing off architecture plans, Zappar allows it users to create their own AR animations through their site, democratizing the technology.

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Irish/Indonesian startup Octagon-Studio were showing off the educational abilities of AR. There were some cards that produced 3D animals when looked at through an app – a nice but not unique feature, until the cards started interacting with one another. An AR monkey eating an AR banana from another card is pretty cool, even if the animals didn’t quite know which direction to run in. They also demonstrated a large map of London that changed as you went through time – from a Roman settlement, through the Great Fire all the way to today, including extra history lessons along the way.

[Bonus points for OptInvent and Lumus for having prescription lens options on their smart glasses]

More from IDG Connect at this year’s Wearable Technology Show:

Wearable Tech Show: Optimism, gadgets and potential

Muse: A stylish brain tech challenger

Wearable Tech Show: Augmented optimism?

Advice on making wearables, from people who make wearables