Typical 24: Daniel Weisbeck, Netbiscuits

IDG Connect is looking to speak to IT, business and marketing professionals across the spectrum to discover more about their very different, typical working days…

IDG Connect is looking to speak to IT, business and marketing professionals across the spectrum to discover more about their very different, typical working days…

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Daniel Weisbeck

  Job title: CEO

  Company: Netbiscuits

  Location: London, UK

  Years’ experience: 20 years+



1.              What time do you reach the office each day?
I generally get to the office around 7:30am, but, like most people with a mobile device, the day starts when I first wake up around 5:00am and catch up with email and overnight news after feeding the dogs.


2.              Is your job varied?
It’s a cliché, but two days are very rarely the same. Netbiscuits is a 14-year old company in terms of our heritage, however, we are very much a startup in terms of our technology and what we are doing, so that keeps my job extremely interesting and diverse.


3.              Is your job creative?
I wouldn’t do it if it weren’t. I think good software CEOs surround themselves with brilliant, creative people, which we have done at Netbiscuits, but I also love to be very much hands on in terms of shaping our product, strategy and vision.


4.              What do you spend the majority of your time doing?
Right now, we’re pouring virtually every second into making sure our Mobile Analytics and Device Detection products are as brilliant as we want them to be, so meeting with my product development and marketing teams is a big focus. I also spend a lot of time talking to our customers both in Europe and the US which is vital in developing our tools. Then there is the everyday running of the business which keeps me on my toes.


5.              Do you personalise your desk?
Not really. My mobile devices are an extension of my work and personal life. I have those with me always.


6.              Would you describe yourself as creative?
I originally have a background in marketing and communication, so I like to think the creative part of my brain is definitely engaged regularly. We’re building a product for marketers, so it’s great to be able to stay close to that group’s mindset and ask ‘what would they need to make their lives easier?’


7.              Do you have any quirky daily rituals?
I have two large dogs that need to go out for a run every morning, so I’m up very early. We all stay fit for our own sanity.


8.              Do you tend to work on your own or with colleagues?
It’s a mixture. I work very closely with all my teams and having that startup mentality means being very agile and flat in terms of structure. But some of my best ideas come when I’m alone jogging, swimming or walking with the dogs.


9.              How many hours on average do you work a day?
It’s very hard to say. We’re in a mobile connected era and those lines between work and social are blurring further every day, which I like. I do try to cut off for at least a couple of hours when I get in to make time for family, exercise or video games. It’s always a tough balancing act making everything work across different time zones but it’s hugely rewarding.


10.          Roughly how much time do you spend each day on email? Taking calls? In meetings?
Really depends on where we are with a product release. If we are getting close to launch I’m in meetings and on email with the internal team a lot. After launch I tend to spend much more time with customers face to face when possible.


11.          Do you use social media much for work?
I use many forms of tech for work. Instant messaging and web meeting software are huge collaboration tools for us. And while you won’t catch me sharing pictures of my breakfast, I see Twitter and LinkedIn as two great tools to connect and share experiences with your followers and networks. Like most people, I find it tough to find the time but social is definitely something I find valuable and do almost every day.


12.          What do you enjoy most about your work?
Being a part of how technology is changing the world we live in. Surrounding myself with brilliant people who are capable of building something from just an idea. Then seeing the impact a software release has on the customer’s job or personal life.


13.          What type of music (if any) do you listen to at work?
I don’t listen to much music at work, but outside of work it’s an eclectic mix. I’ll jump from late 80’s stuff I grew up with to stuff from the mainstream charts. I’m listening to Sam Smith right now and Avicii is always on my work out mix.


14.          What do you do for lunch?
Lunch is usually on the fly and at my desk, unless I’m catching up with journalists or a customer and I can take the time out to relax a little.


15.          Do you socialise with work colleagues?
Yes, very much so. We’re a very sociable bunch and are blessed with a few nice places in Paddington where we can unwind a little bit.

16.          Are there any tasks (through your career) you’ve been especially glad to get rid of?
Not really honestly. Since leaving university I’ve been lucky enough to always have had jobs I like.


17.          What is your last task of your day?
Email will normally be the last thing I check. It’s like turning the lights out these days. It’s my way of assuring myself that everything is under control and then I can switch off.

18.          How do you like to relax after work?
Taking the dogs out for their last walk of the day and then video games or a quick episode of Grand Designs.

19.          Do you keep checking email through the evening?
Yes. I check email all the time. It’s not just work though, my family and friends communicate with me via email as well. And I like to keep up on Google Alerts.


20.          Do you take work projects home with you?
Inevitably yes. Netbiscuits is at that stage where it’s all hands on deck and everyone is so committed to the vision that projects do creep into home life.


21.          What would you say to your 20-year old self?
Choose the right career. You’ll be happy, just keep the ideas coming.


22.          If you could try out any job for a day, what would you choose?


23.          What device did you use to answer these questions?
Apple laptop and my tablet


24.          Do you use your own personal device for work?
We are device agnostic at Netbiscuits. Mobile is our job so personal and work devices tend to blend into one, everyone uses both all day.