The CMO Files: Eric Nguyen, Kollective Technology

What keeps CMOs awake at night?


Name: Eric Nguyen

Organization: Kollective Technology

Job title: Chief Marketing Officer

Location: Bend, Oregon, USA



  1. Where were you born and raised? 
    Saigon, Vietnam     
  2. What was your first job?  
    After college: Technical Support Engineer for MedicaLogic, an Electronic Medical Record start-up that was later acquired by GE Healthcare.
  3. What was the first product you got really excited about?
    Palm Pilot based prescription writing application that was integrated with the first Palm Pilot based electronic pocket pharmacopeia.
  4. Who has been the biggest influence on your career?
    My father as he shaped how I approach curiosity, impact, and empathy.
  5. What has been your greatest achievement?
    Being part of the executive team that grew a start-up from less than $1M to over $14M in rev in four years and became the largest ad network in southeast Asia prior to acquisition.
  6. What has been your biggest mistake?
    Not standing my ground against the direction of founders when the current business performance and projections didn’t support expansion of golf centers.
  7. What is your greatest strength?
    The ability to zoom in and out from vision/big picture to tactical execution. Being able to develop a strategy throughout that spectrum helps me empower the various teams responsible for execution.
  8. What is your biggest weakness?
    Intolerance for complacency and excuses…think, act, learn
  9. What do you think is the aspect of your role most neglected by peers?  
    That GTM it’s just messaging, positioning, and demand generation. Modern Marketing organizations must feel responsible for the overall revenue operations of the company. How do sales and marketing investments support the entire revenue funnel from spend to new booking, renewals, and upsells? Marketing represents not only the voice of the market but also the analysis of how products, services, and brand are being received by the market.
  10. Which word or phrase is your mantra and which word or phrase makes you squirm?
    Mantra: Curiosity, Impact, Empathy
    Squirm: “I didn’t have enough time”
  11. What makes you stressed?
    Not making progress
  12. What do you do to relax?
    Cooking for friends and family
  13. What is your favorite song?
    Forever Young - Alphaville
  14. Which book taught you most?
  15. Do you have a team or sport that you follow?
  16. Which country would you like to work in?
  17. Which company do you think has the best marketing?
  18. What do you love most about your job?
    Aligning teams around a common vision and strategy
  19. What is your favorite book?
  20. What keeps you awake at night?
    Thinking about how to align teams around the next key challenge to tackle.