Typical 24: Ian Wood, Veritas

IDG Connect is looking to speak to IT, business and marketing professionals across the spectrum to discover more about their very different, typical working days…

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Ian Wood

 Job title: Director Product Marketing EMEA

 Company: VERITAS

 Location: Reading, UK

 Years’ experience: 18 years



1.         What time do you reach the office each day?
It’s different every day depending on where I’m travelling to, but if I’m in the UK office I get in for around 8.30am – enough time to walk the dog and spend some time with my daughter in the morning, and avoid the 9 o’clock rush.


2.         Is your job varied?
Yes, hugely so – I act as a link between the teams in America and Europe, so there’s a lot of travel involved. I travel to Europe once a week and the US every couple of months, and I enjoy it.

3.         Is your job creative?
Yes – as part of a solutions marketing team our role is to listen to customers, understand their challenges and ensure Veritas is able to help meet them.

4.         What do you spend the majority of your time doing?
Communication represents the majority of my time, mostly web meetings and conference calls both internally and with customers.

5.         Do you personalise your desk?
No, maybe I should as it’s a nice touch, but I haven’t kept the same desk for more than six months at a time and spent a lot of time travelling so I’m not there too much.

6.         Would you describe yourself as creative?
I’m more of a pragmatic problem solver but I think there’s elements to any marketing job that requires creativity. I’ve always enjoyed surrounding myself with creative people.

7.         Do you have any quirky daily rituals?
I need two cups of coffee before my day starts – one at home, then one from a coffee shop on the way to work or whilst I’m travelling. It’s a bad habit but I’m not as productive without my caffeine fix!

I’m also quite particular when travelling abroad, as I do it so frequently. I like to go on the same flight, from the same terminal, at the same time. Then I ritualise my activities on the flight, and divide my time equally between working, sleeping, or watching a film.


8.         Do you tend to work on your own or with colleagues?
I’m part of a large team, so around 80% of my work is with colleagues. When I’m on my own I’ll work from home, which I do enjoy as I can really focus and be more productive.


9.         How many hours on average do you work a day?
On average about 9-10 hours a day but it varies depending on whether I’m travelling or in the UK, I wouldn’t say I had a 9 to 5 sort of role. I always keep my weekends free and try to avoid my work emails.

10.     Roughly how much time do you spend each day on email? Taking calls? In meetings?
40% on email, 60% meetings and calls. I need to work on decreasing my time on email – it’s a real time suck.

11.     Do you use social media much for work?
Yes, I never used to but now I’m active on Twitter, and I’d like to increase my activity on LinkedIn. I don’t mix work at all with Facebook, that’s reserved for friends and family only.

12.     What do you enjoy most about your work?
I really enjoy the variety and the autonomy. I’m lucky enough that I can vary my work, and feel like I’m making a difference. I also really enjoy the people that I work with.

13.     What type of music (if any) do you listen to at work?
No, I can’t do it – I’ve tried it but get too distracted.

14.     What do you do for lunch?
I usually buy a salad or a sandwich, and tend to eat at my desk which is a bad habit. I don’t do a huge amount of work when eating though, I’ll usually tick off some life admin.

15.     Do you socialise with work colleagues?
Yes, though less so now – when I first started my career socialising was very frequent, now it depends on my schedule. I also enjoy socialising with ex-colleagues, plus I’m normally with work colleagues when I travel.

16.     Are there any tasks (through your career) you’ve been especially glad to get rid of?
Repetitive work – my first role was a helpdesk operator, which didn’t suit my personality. It was a lot of the same calls and giving the same advice. I liked the communication aspect of the job, but the repetition wasn’t for me.

17.     What is your last task of your day?
I always look at what the next day will bring and make sure my diary is in order.

18.     How do you like to relax after work?
I try and exercise as much as I can, weather dependent. Normally I go for a run after work.

19.     Do you keep checking email through the evening?
Yes, it’s a bad habit. But I keep my weekends email free.

20.     Do you take work projects home with you?
Yes, but not out of necessity – I enjoy the work.

21.     What would you say to your 20-year old self?
Be more confident and plan for the future.

22.     If you could try out any job for a day, what would you choose?
Either a pilot, after growing up in the Top Gun era, or maybe a doctor and help others.

23.     What device did you use to answer these questions?
My Windows laptop, on the move.

24.     Do you use your own personal device for work?
No, I’m provided with everything I need.