Worksome provides a matchmaking service for IT freelancers

A UK/Danish startup wants to connect freelancers and contractors with employers

Hiring is one of the Janus of business management. Have the time, tools and luck to look forward and get it right and it can be your not-so-secret sauce. Get it wrong and you're saddled with looking back and regretting how you found square pegs for round holes or incompetents that it will cost you more to get rid of. Add the complexity of today's global economy and you can see why more companies are looking to technology and automation to help them find the right people.

Doing so is the job of a startup called Worksome with headquarters in Copenhagen, Denmark but now also with an office in London, England. Two of the co-founders have backgrounds at Google, and Worksome is very much a cloud era response to processes that have become unwieldy and no longer fit for purpose.

There are lots of companies in the automated hiring space with filtering tools and online presences and pretty mobile front-ends of course, but two-and-a-half year old Worksome differentiates by providing a service dedicated to freelancers and contractors. Currently it's forced largely on IT workers but there's no reason why the model would not be extensible to other sectors.

I recently met one of the co-founders, Mathias Linnemann, for lunch in London. A thirtysomething Dane transplanted to the Big Smoke, Linnemann says that having a base in London makes sense because it's an international, cosmopolitan city with a large swathe of Worksome's two target audiences: the IT freelancers/contractors and the people who need to hire them.

The big picture for Linnemann is that there's a mismatch between the need for short-term assistance with IT skills and the convoluted process of finding the right people. It's time consuming and Worksome's boast is that it can cut the hiring process from 42 days to four or even one. He and his colleagues can help to bridge the gap by providing the equivalent of a dating service, matching the needed skills to demand and price band, stack ranking candidates and handling the red tape of contracts, background checks, insurance and so on.

"There's a huge talent gap," he says. "Companies don't have enough people but there's no talent shortage in the freelance economy and more people now want to be freelance: they accept the risks and build portfolio careers. The cultural barriers are becoming less and less."  

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