The CMO Files: Andrea Ward, Adobe

"Customer advocacy and loyalty is not typically top of mind for marketers, but it should be."

Name:  Andrea Ward

Organization: Adobe

Job title: Vice President Enterprise Marketing

Location:  Campbell, CA

Andrea Ward is a marketing veteran with over 20 years' experience in growing and leading high performing global marketing teams. Ward joined Magento from Oracle, where she served most recently as Global Vice President of Marketing for Oracle Marketing Cloud. In this role, Ward was responsible for the global launch, messaging, and demand strategy for Oracle Marketing Cloud, and was instrumental in driving the category creation and leadership for Oracle in the marketing technology space.


Where were you born and raised? I grew up in Palo Alto, CA and lived there until I went away to college. My mother's side of the family is German and I spent many of my summers in Munich with my grandparents.

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