Tibco’s data focus makes it well placed for the downturn

Data is set to play a primary role in business recovery, and the senior leadership of Tibco believe that they have the tools CIOs require

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"There is a higher demand for increasing capacity rather than new initiatives, so I understand when a board says that it has to be careful, but this is where the room for efficiency comes in," says Erich Gerber. Tibco’s Senior Vice President for EMEA and APJ, Gerber, and his peers at the data technology provider, believe Tibco is ideally placed to help the C-suite extract more from their enterprises during the economic downturn. 

"The pandemic has created an understanding of change as a constant," CEO Dan Streetman told IDG Connect whilst taking a break from Tibco Now, the Palo Alto headquartered firm's annual jamboree of product launches and customer networking.  The change, as with all vendor events, was that Tibco Now took place online, as did our interviews. "If the business has a good foundation of data, then they were able to shift their business model during the pandemic," he says of how data has increased in importance for business technology leaders during this challenging year. 

Streetman is buoyant about the near future of Tibco, which market analysts believe is well placed to ride out the recession, as CIOs are tasked with increasing the optimisation of data usage within organisations. "We are unique in the ability to do the three main things a business wants: connect the data, unify it, and then predict from that data using visualisation, analytics, data science and machine learning," Streetman says. 

"The data analytics space is so broad, so there is no emergent single player," says Matt Quinn, COO of Tibco, when asked if the confidence was tempered by the arrival of new players such as Denodo and Intenda, who are pioneering the emerging data virtualisation space.

CIOs and CTOs are increasing the amount of time and investment they make on data-centric strategies. The recent Harvey Nash/KPMG CIO Survey identified that data-led CIOs are best placed to deliver successful digital transformation results. "The market is talking big about digital transformation and data science, but few boards have a dashboard that shows how the business is performing," Gerber says. When things in the market are good, people don't look for optimisation. Organisations will have to get better at this. "A crisis leads to a reshuffle of the players, and they will be replaced by those who are faster at adapting," he adds of how data could help organisations get back to financial health. 

That reshuffle will see organisations that do not know their customers, or have high fixed costs slide out of competition, Streetman believes. Data is the most efficient way to make the organisation operate effectively, to be connected to its customer base and as a result, give the business the ability to reinvent itself for the new market conditions that each and every vertical market faces. The CEO says organisations will be using data for both defence and the offensive. 

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